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University of Minnesota Event Management Certification

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Festival & Events Management Course 

Spring dates: February 26 – April 6, 2018 
Fall dates: September 24 – November 2, 2018

Festivals and Events can stimulate tourism and economic development while creating community pride in what makes a place unique and special. The Festival and Event Management online course provides education for event organizers, volunteers, and staff.

This unique program is offered twice per year and is delivered online over a six-week period, making it convenient for busy staff and volunteers. The course offers essential management education and practical tools for managing events while considering ways to nurture the community spirit that festivals and events can create.

CEUs (continuing education credits) are available to students who complete the course. Students who complete the course are eligible to earn up to six Continuing Education Units (CEUs). Students completing just the Timely Topic portion of the course are eligible to earn up to one CEU.

Each week of the course focuses on an important part of festival and event management and is taught by a professional with expertise and experience in the section they are teaching.

At the end of this course, students will be able to:
• Create and implement marketing strategies that highlight what makes an event unique, enhance overall event image, and identify and position an event with a targeted audience
• Maximize revenue and fiscal sustainability through effective management and sponsorship.
• Boost the recruitment, management, and retention of staff and volunteers.
• Demonstrate an increased understanding of the best managerial practices of festivals and events and apply them in real-world situations.

Timely Topic: After the six-week course, a Timely Topic is offered to extend students’ learning. Timely Topics provide students with real-world guidance and insight about issues facing today’s festival and event managers, staff, and volunteers.

Timely Topic for Spring 2018: Risk management for festivals and events—weather, protesters, and drones. Students will learn how to react effectively to inclement weather, how to handle protesters, and how to manage drones. They will have the opportunity to draft an Emergency Operations Plan related to these situations for their own events or an event they are interested in. This session is ideal for event planners, city officials, police, fire, emergency management and volunteers who host or work on events. The Timely Topic will be taught by Angela Mens-Eastman, an expert on festival and event risk management and emergency response. Angela is a certified Emergency Manager and is currently an Emergency Preparedness Coordinator for Washington County, MN. She also serves as a consultant for the Emergency Management Program at the Metropolitan Airports Commission (MAC).

Participants can apply to obtain a Certificate of Completion by submitting a critical analysis paper that applies course content to a festival or event of their choice. Detailed information about the critical analysis can be found here: Certificate Requirements (PDF).

"Thank you for a wonderful class, I really enjoyed being able to connect with you as well as the other instructors! This course was a great addition to the event experience I already had, and I really liked getting the varied perspectives from all of the instructors, and it was fun! I cannot wait to share what I have learned here with my coworkers, and to apply it to my event.”

- Amanda, S-W

Course Fee:

Register for the six-week spring course by February 15 and save!
• $499 for individuals
• $749 for two persons from the same organization
• $949 for three persons from the same organization
• $599 per person after February 15
Timely Topic only:
• $99 per person before March 31
• $149 per person thereafter


Six-week course (including the Timely Topic): https://learning.umn.edu/search/publicCourseSearchDetails.do?method=load&courseId=1936879

Timely Topic only: https://learning.umn.edu/search/publicCourseSearchDetails.do?method=load&courseId=5197154

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