2023 Festival and Event Management Online Course 

Fall Dates: September 24 – November 3, 2023
Timely Topic: November 6 – 10, 2023

Festivals and events create community pride in what makes a place unique and special. The COVID-19 global pandemic has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

How do you implement health and safety protocols? What marketing strategies will help you bring back an event? How do you manage an event’s financial health and sponsor relationships? Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events.

Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

This year, the Tourism Center is offering a special early bird rate: Register by Sep 15, and you will get $150 off, equivalent of 25% off, the regular registration fee. 

Six Continuing Education Credits (CEUs) are available to those completing the full course.

TIMELY TOPIC: ESTIMATING THE ECONOMIC IMPACT OF FESTIVALS AND EVENTS
November 6 – 10, 2023

A Timely Topic is a one-week deep dive into a current trend or an emerging issue for festivals and events. It can be taken in combination with the full course or on its own.

Sustainability has become an increasingly important issue in the festival and event industry. Festival organizers and event producers are under pressure to minimize the environmental impact of their festivals and events, while also considering attendees’ needs and expectations.

This Timely Topic provides a comprehensive introduction to the key elements of festival sustainability and serves as a guide for festival organizers and event producers to create environmentally and socially responsible events. The one-week course covers waste management, energy and water usage, transportation, and community engagement.

By adopting a sustainability-focused approach, festival organizers and event producers can reduce the impact of their festivals and events on the environment while creating a more memorable experience for their attendees.

One Continuing Education Credit (CEU) is available to those completing the Timely Topic.

For more information on the six-week course and the Timely Topic, please visit the course webpage or contact Xinyi Qian at qianx@umn.edu

 

Fall Focus: October 2019