Fall Dates: September 26 – November 4, 2022
Timely Topic: November 7 – 11, 2022

Festivals and events create community pride in what makes a place unique and special. The COVID-19 global pandemic has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

How do you implement health and safety protocols? What marketing strategies will help you bring back an event? How do you manage an event’s financial health and sponsor relationships? Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events.

Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

Considering the financial pressure caused by the COVID-19 pandemic, the Tourism Center is offering a special early bird rate to the Fall 2022 class: Register by Sep 16, and you will get $150 off, equivalent of 25% off, the regular registration fee.

Six Continuing Education Credits (CEUs) are available to those completing the full course.

A Timely Topic is a one-week deep dive into a current trend or an emerging issue for festivals and events. It can be taken in combination with the full course or on its own. In this Timely Topic, you will gain strategies to show the economic impact of your hard work. Learn the ins and outs of documenting the economic impact of your event. The course covers the basics of economic impact analysis, the special challenges festivals and events face, tips and templates for effectively gathering the “right” information, and examples of economic impact projects from festivals large and small.

One Continuing Education Credit (CEU) is available to those completing the Timely Topic.

For more information on the six-week course and the Timely Topic, please visit the course webpage or contact Xinyi Qian at qianx@umn.edu

Fall Focus: October 2019