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Join us for a Fall Focus at Loft 214 in Stillwater, MN! This full-day event features engaging educational sessions, a provided lunch and happy hour, and valuable opportunities to network with industry peers. Don’t miss this chance to learn, connect, and grow!
REGISTER NOW
CONFERENCE SESSIONS:
KNOWLEDGE VERSUS SKILLS: Training Staff to Run Safer Events
Steven Adelman, Adelman Law Group,Vice President of the Event Safety Alliance, and Deputy Chair of the Global Crowd Management Alliance
In this session, you will hear pro tips about running safe festivals and events – you will forget most of them instantly. You will also do things to engage with the material – this engagement will enhance your skills in ways that, if you practice them, will become automatic. Most people struggle in an emergency because the situation is scary and new for them. This session will demonstrate how you and your team can identify hazards sooner and perform better if something goes wrong. Which you know it will.
Measuring the Economic Impact of Festivals and Events
Brigid Tuck - University of Minnesota Tourism Center
This session will introduce the fundamentals of measuring the economic value of festivals and events. Participants will learn best practices for collecting attendee spending data and estimating attendance figures. The session will also explore how mobile analytics are being used to enhance economic impact studies, providing new insights and greater accuracy.
Operations & Logistics of Winter Events
Randy Dewitz - Fanfare Attractions (St. Paul Winter Carnival)
Robin Anthony-Evenson and Sara Jespersen - Stillwater Snow Sculpting Competition
Bryan Soto - Loppet Foundation
More TBA
Planning events in cold climates comes with unique challenges, from unpredictable weather and safety concerns to equipment, staffing, and guest experience. This session will explore best practices for organizing seamless winter events, with a focus on logistics, risk management, contingency planning, and operational efficiency. Whether you're planning a holiday market, outdoor festival, or winter sports event, you'll walk away with practical tools and strategies to keep your event running smoothly, no matter the forecast.
