We’re excited for you to step into the future of events with us! Registration will officially open in Fall 2025.

Your conference experience includes:

• Two days of dynamic, non-traditional education sessions (Thursday & Friday)

• Exclusive access to tradeshow vendors

• Structured and spontaneous networking opportunities

• Evening socials on Wednesday & Thursday to unwind and connect

• Breakfast and lunch included both days

• Opportunities to network, share, and grow with event professionals from across Minnesota

Education that goes beyond the expected

Get ready for sessions that inspire and engage — created by event pros, for event pros. 

Want to sharpen your skills, change your approach, or reignite your passion for events? You'll leave the conference feeling energized and ready to take your next event Beyond the Expected.

What to Expect from Our Sessions:

This year's conference has more breakout sessions than ever. You can expect real-world case studies, interactive tabletop exercises, and hands-on workshops. These activities aim to spark creativity and boost collaboration. Want to sharpen your skills, change your approach, or reignite your passion for events? 

The Topics that Matter Now

Our curated sessions address the critical areas: 

• Security and safety planning

• Event Technology & AI 

• Crowd Engagement, Interactive & Activations

• Insurance & Liability
  

• Parade Design & Operations

• And More....  

Stay with us

Rest, recharge, and keep the fun going! The Crowne Plaza Minneapolis West is our host hotel and home to the "Unofficial" Afterhours Party.